Tuesday, July 21, 2009

Hyundai Says Clunkers Incentive Accounts for 7% of Sales


09elantra Last week, Hyundai announced that it would start accepting eligible “clunkers” as trade-ins, even before the federal government’s official program began allocating funds. It was part of the automaker’s recent “Assurance” campaign, and it seemed to work at least a little, with 7% of the company’s sales over that period coming from clunker-eligible trade-ins.

Almost any brand in today’s climate would be ecstatic with a sales increase of 7%. Hyundai says Ford and Dodge led the list of brands traded in, at 32% and 23%, respectively. The company also touted its own current incentives and $1.49 gas deal. According to Hyundai, with those deals in place, if you fully qualify for Cash for Clunkers a new Elantra could be had for $8,620.

Hyundai expects sales from the program to grow to about 10% for the entire month of July.

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