Toyota has devised a unique marketing strategy to generate buzz around the 50 mpg 2010 Toyota Prius. The company recently set up five 18-foot-tall flowers in Boston’s Prudential Plaza that provided free Wi-Fi to anyone who wanted to lounge in the vicinity.
The electricity for the Wi-Fi supposedly comes, in part, from the solar panels attached to the petals and stems of the flower sculptures. The exhibit — called “Harmony Between Man, Nature and Machine” — will next turn up in New York and then move on to Chicago, Seattle and San Francisco before ending its tour in L.A.
For a car as distinct and engrained in our culture as the Prius, it’s a good move by Toyota to hype its most efficient Prius model yet — plus everyone likes free Wi-Fi.
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